London, UK, 17th April – At the 7th London Spirits Competition, held in London on 20 & 21 March 2024, State of Rum won a Bronze medal, considered the ultimate seal of approval in the global spirits industry. To achieve this distinction, State of Rum needed high scores in three categories: Quality, Value, and Packaging. In contrast to other spirits competitions that often prioritise distilling ability and technical expertise over drinkability, the London Spirits Competition aims to recognise and celebrate the spirits that consumers actually want to buy, whether from a retail store or off a menu at a London restaurant. What sets the London Spirits Competition apart is its judging process. It goes beyond blind tasting to determine medal winners. First, judges evaluate the spirits’ label, design, and packaging, assigning a portion of the score based on visual appeal, storytelling effectiveness, and how well the brand's overall presentation aligns with its price point and perceived value for money.